Operating model design
Centralized, federated or hub-and-spoke: define what the center owns, what each team owns, and how decisions move between them.
What we doOperations & Governance
People / Process / Governance
Marketing Operations & Governance
Design the team structure, workflows and governance that let marketing scale across brands and business units, without everything routing through one overworked person.
The challenge
Most marketing teams aren’t short on talent. They’re short on a system.
As marketing grows across brands, regions and business units, the work fragments. Every team builds its own tools, definitions and approvals, and leaders spend their time reconciling instead of deciding. We design the operating model that pulls it back together, without forcing every team into the same mold.
How we can help
Where the work focuses.
Workflow and intake
Map how work actually flows today, remove the friction, and stand up intake and prioritization that teams will really use.
Web, social and platform governance
Standards for who can publish, launch, buy and access what, across every site, account and platform the organization runs.
Change management and enablement
Training, playbooks and rollout plans that help new ways of working stick once the engagement ends.
How we work
Start with how the work really happens.
We build on the team you have, not an org chart from a slide deck.
- 01
Observe
Interview teams and stakeholders, and trace how requests, approvals and launches move today.
- 02
Design
Define roles, decision rights, standards and the workflows that connect them.
- 03
Pilot
Prove the model with one team or brand before asking everyone to change.
- 04
Scale
Roll out with training, documentation and a governance rhythm that keeps it current.
What changes
What you’re left with.
- Clear ownership and decision rights across teams
- Fewer one-off tools and duplicate processes
- Governance that reduces platform and access risk
- A model that scales as brands and teams are added
Build the system behind the team.
Tell us how your marketing organization is structured today and where it’s starting to strain.
Talk about your operating modelNext practice area
Marketing Technology